THE FAMILY AND THE VULGAR MEDIA


Who is responsible for the ad that uses overt sex to sell skin cream?

There is the studio staff - did they study all those years to produce smut?

There is the advertising agency manager - will he/she sell anything?

There is the corporate executive - any thought about impact on the family?

The media are the world spin experts. Now they have a new package of goodies. To print, film and radio they have added video, DVD, internet, blackberries and so on. We’re addicted to these new experiences.

The press claim a big contribution to a better world. They’re good at exposures but what are the contributions? The freedom of the press is totally compromised by the profit motive of the media corporations and the high profile careers of press people - apparently without any code of values.

They take every unhappy situation, push it to the extreme and spread it worldwide. They know all this pulls in buyers. Their only rule is "Does it grab and sell?" They are cashing in by using extremes of everything for a society that is distraught and overwhelmed by its complexity.

No one is free from the daily bombardment of thousands of bytes.

We asked a friend when all this tidal wave of unhealthy information will crest. The answer was - "It won’t."

For family members who want to do one good thing in the face of the media tsunami try: www.newhopecovenants.org.

Join in on our discussion of THE FAMILY CHALLENGE.